This animation study explored the use of Unreal Engine’s real-time rendering capabilities to evaluate a digital billboard installed on a Nike building façade. The objective was to test how variations in diode density and pixel pitch affected visibility, motion clarity, and overall brand presence within an urban environment.
Using Unreal Engine, I developed a real-time visualization workflow that allowed rapid iteration of billboard behavior, enabling quick comparisons between different display configurations. The approach focused on leveraging interactive rendering to study performance and effectiveness before physical implementation.
The resulting animation demonstrated how real-time tools could accelerate decision making, providing a flexible way to test large scale digital signage concepts through immersive visual analysis.
Role: Art Direction + Visuals