NORBERTO MELENDEZ
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BRAND CAMPAIGN MAILERS

Design | Art Direction

Direct mailer campaigns for photographer Michele Clement.

Role: Strategy, Art direction and production

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Campaign creative direction that emphasized the images while letting branding take secondary role in a clean, simple, modern type.

Campaign creative direction that emphasized the images while letting branding take secondary role in a clean, simple, modern type.

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Campaign showing photographers creative use of the model for the featured model Rep/KOKO Inc.

Campaign showing photographers creative use of the model for the featured model Rep/KOKO Inc.

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Campaign consisted of various categories that are highlighted on the left and the images selected reflect the subject and definition in playful copy.

Campaign consisted of various categories that are highlighted on the left and the images selected reflect the subject and definition in playful copy.