Partnering with VICE Media and Intel, the objective was to rethink the traditional digital kiosk for the San Francisco 49ers by creating a kinetic, immersive environment at Levi’s Stadium. The design moved beyond passive information displays to bridge the gap between fans and the field, allowing visitors to feel as if they were participating directly with their football heroes.
I led the design and technical direction from concept to completion, establishing the foundational branding and graphic identity while overseeing the 3D visualization and spatial design. This multidisciplinary approach ensured a seamless integration of digital, performance, and physical brand layers, resulting in a cohesive environment that translated athlete data into a tangible fan experience.
The resulting concept transformed a static touchpoint into a participatory destination, proposing a new standard for how unified brand systems can deepen fan engagement. By blending custom environmental graphics with real-time tracking technology, the project demonstrated the power of immersive physical systems to elevate the connection to the game during live stadium events.
Role: Design + 3d Visualization + Art Direction