Partnering with VICE Media and Intel, the objective was to rethink the traditional digital kiosk for the San Francisco 49ers. I proposed a kinetic, immersive environment at Levi's Stadium that moved beyond passive displays to put fans closer to the action on the field.
I led design and technical direction from concept through final presentation, establishing the branding and graphic identity while developing the 3D visualization and spatial design. The proposal integrated digital content, real-time athlete tracking, and environmental graphics into a cohesive system that would translate performance data into a tangible fan experience.
The concept reimagined a static stadium touchpoint as a participatory destination — showing how immersive physical systems could deepen the connection between fans and the game during live events.
Role: Creative Direction+ Spatial Design + Experience Strategy