As part of a small group of designers on Nike’s Global Retail design team, we were asked to iterate on new possible concepts for the renovation of Nike’s bespoke location at 21 Mercer in Soho, New York. I was involved in ideating a new concept with innovative fixture systems and materials in a small, collaborative team. I also iterated on cohesive branding studies, visual storytelling, material studies and product presentation.
The resolution of the concept would define the NikeLab retail direction. (Nike design partners: Keith Wilkinson, Tim Rupp)
Role: Design + 3d Visuals+ Art Direction
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Following is a series of 3d studies addressing a brief for a store— a what could be—that would spacialy transform depending on function , and innovate on retail service and fixture design as only Nike could.