As part of Nike’s Global Retail design team, this work explored early concept directions for the renovation of the brand’s bespoke 21 Mercer location in Soho. The objective was to test new spatial ideas, fixture systems, and material approaches that could evolve the identity of the space while maintaining its experimental character.
Working within a small, collaborative group, I contributed to ideation through branding studies, visual storytelling, and product presentation explorations that shaped how the concept could come to life.
The resolution of these studies ultimately informed the direction of NikeLab retail, helping define a more refined and progressive approach to boutique environments. (Nike design partners: Keith Wilkinson, Tim Rupp)
Role: Design + 3d Visuals+ Art Direction
.
Following is a series of 3d studies addressing a brief for a store— a what could be—that would spacialy transform depending on function , and innovate on retail service and fixture design as only Nike could.