NikeLab was conceived as a premier retail destination for the brand’s most exclusive collaborations and technical innovations. The goal was to move beyond traditional commerce, creating a space that felt like a curated extension of Nike’s performance laboratory.
Working within a focused three person design team, I ideated a new architectural language through modular fixture systems and experimental material studies. I led the visual storytelling and branding iterations, ensuring the environment felt distinct from Nike’s broader retail tiers.
The concept was executed through a synchronized global launch, opening locations in NYC, London, Milan, Hong Kong, Shanghai, and Paris on a single day. The project proved the scalability of a high concept retail system across major fashion capitals. (Nike design partners: Tim Rupp, Taylor Quinn)
Role: Design + 3d Visuals