The retail refresh of the Nike boutique store in NYC was the catalyst for the launch of NikeLab. The NikeLab concept emerged as a destination offering the company’s latest innovations and collaborative collections. I was involved in ideating a new concept with innovative fixture systems and materials in a small, collaborative team. I also iterated on cohesive branding studies, visual storytelling, material studies and product presentation.
We successfully rolled out 6 stores worldwide on the same day with the new concept in an extremely compressed schedule ( and later a 7th in Japan). Nike LAB Stores opened in NYC, London, Hong Kong, Shanghai, Milan, Shanghai, and Paris. I was part of the small team of three designers collaborating on ideation, fixtures, and rendering. (Nike design partners: Tim Rupp, Taylor Quinn)
Role: Design + 3d Visuals