Created in collaboration with Andy Thaemert, Sr. Creative Director at Nike, this motion study explored the conceptual origins of the slumped glass façade developed for Nike’s NYC flagship. The objective was to communicate the architectural intent and material narrative to VP level leadership through a clear and compelling visual story.
I created and refined a concept film that translated early design thinking into a cohesive motion driven presentation for executive review, using animation and visual sequencing to articulate how the complex architectural concept façade emerged
The study served as a key communication tool for internal alignment, successfully illustrating how a singular architectural feature could define the building’s external identity. The project highlighted the importance of motion as a strategic asset in securing buy in for large scale, high visibility design investments.
Role: Storyboarded, composed/created in 3dsMax, effects in Adobe Premier, and After Effects.