I led, in collaboration with Aaron Carlsson, from concept to execution the new direction for Nike SB's new retail experience. I developed and refined 2D and 3D brand stories to engage customers with the SB brand and translated the concept into a physical and graphic experience. The final execution successfully embodied the energy and grit of the skater lifestyle with the Nike brand while staying authentic to SB roots.
I oversaw and coordinated the final concept 3d visuals, physical internal Nike lab studies, and prototypes. The concept rolled out in the Nike Santa Monica and London Nike Flagship stores. It was recognized as one of Nike's strongest designs for its category concept executions. (Nike design partner: Aaron Carlsson)
Role: Design + 3d Visuals + Art Direction
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Following is a series of 3d studies addressing a brief for a store— a what could be—that would spacialy transform depending on function , and innovate on retail service and fixture design as only Nike could.