NIKE — HOUSE OF INNOVATION SHANGHAI/001

Art Direction I PM | Digital Process Development

In tandem with the execution of Nike’s Flagship NYC store, I also led the visual design team and vendors in creating world class imagery for the Nike Shanghai 001 store. I also guided our retail team in developing and introducing new digital tools and processes that supported the project over the two years of internal development. (Internal 3D team: Lisa Jarnell, Lee Ailima-Rose. Photo credits: Michael Wells, Hypebeast, Nike)

Role: Art Direction + Project Management + Digital Process Development

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Store photos vs. 3d development images. (Photos on left — Renders on right)

Store photos vs. 3d development images. (Photos on left — Renders on right)