NIKE — HOUSE OF INNOVATION NYC/000
As part of the Nike Global Marketing/Brand Design Retail team tasked with the challenge of redefining the future of Nike retail with the execution of Nike’s Flagship NYC store, I led a team of visual designers and vendors in developing creative concepts and creating world class imagery that communicated ideas successfully to senior leaders and cross-functional teams .
In hand with the creation and management of creative work, I also led in developing and introducing new digital tools and processes that supported the project over two years of internal development (e.g., immersive VR and realtime rendering). (Internal 3D team: Lisa Jarnell, Lee Ailima-Rose. Photo credits: Michael Wells, Hypebeast, Nike)
Role: Art Direction + Project Management + Digital Process Development