Redefining Nike’s flagship experience required a visual language that could align senior leadership with a new vision for retail. As part of the Global Brand Design team, I focused on bridging digital and physical environments by developing the creative concepts and high fidelity imagery used to define the store's visual direction.
While contributing to the broader design effort, I led the implementation of immersive VR and real-time rendering into our internal workflow. By directing a multidisciplinary group of designers and vendors through these new technical pipelines, I modernized our prototyping process and enabled more decisive executive alignment during the two-year development cycle.
The NYC flagship now serves as a global blueprint for Nike’s retail future. By integrating innovative design with technical infrastructure, the project established a new industry standard for experiential, digital to physical retail. (e.g., immersive VR and realtime rendering). (Internal 3D team: Lisa Jarnell, Lee Ailima-Rose. Photo credits: Michael Wells, Hypebeast, Nike)
Role: Art Direction + Project Management + Digital Process Development
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