NIKE — HOUSE OF INNOVATION NYC/000 — NORBERTO MELENDEZ

NIKE — HOUSE OF INNOVATION NYC/000

Art Direction I PM | Digital Process Development

As part of the Nike Global Marketing/Brand Design Retail team tasked with the challenge of redefining the future of Nike retail with the execution of Nike’s Flagship NYC store, I led a team of visual designers and vendors in developing creative concepts and creating world class imagery that communicated ideas successfully to senior leaders and cross-functional teams .

In hand with the creation and management of creative work, I also led in developing and introducing new digital tools and processes that supported the project over two years of internal development (e.g., immersive VR and realtime rendering). (Internal 3D team: Lisa Jarnell, Lee Ailima-Rose. Photo credits: Michael Wells, Hypebeast, Nike)

Role: Art Direction + Project Management + Digital Process Development

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Facade — Innovative slump glass facade was studied extensively with the talent of the 3d team.

Facade — Innovative slump glass facade was studied extensively with the talent of the 3d team.

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Store photos vs. 3d development images. (Photos on left — Renders on right)

Store photos vs. 3d development images. (Photos on left — Renders on right)

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Early facade studies

Early facade studies