This series of renderings explored spatial concepts for Nike Services, focusing on how environments could support the “Athlete” through consultation, customization, and performance-driven experiences. The objective was to visualize how service oriented spaces could integrate seamlessly within the broader retail ecosystem.
I developed a set of 3D visual studies that translated early design ideas into clear spatial narratives, using art direction and visualization to define material tone, layout flow, and interaction zones. The approach emphasized clarity and adaptability, allowing stakeholders to evaluate how service moments could evolve within different retail formats.
The resulting visuals helped articulate a cohesive direction for Nike Services, demonstrating how visualization could bridge conceptual thinking and experiential retail design while supporting the brand’s athlete-centered philosophy.
Role: 3d Visualization + Art Direction