This exterior animation explored a more complex branded façade moment, using rippled glass surfaces to introduce motion distortion and layered visual depth along the streetscape. The objective was to study how animation and material behavior could amplify brand presence while maintaining the architectural clarity of the store exterior.
I developed the 3D model, rendering, animation, and post-production, shaping the visual direction to integrate dynamic brand content behind the glass surface. The approach focused on balancing cinematic movement with subtle material interaction, allowing reflections, refraction, and motion to evolve naturally as the viewer moves through the environment.
The resulting sequence demonstrated how animation could extend architectural storytelling, transforming the façade into an active visual layer that blends brand expression with spatial experience.
Role: Art Direction + 3D + Visuals