A series of visual studies exploring two creative directions for NikeLab Milan, developed to evaluate how the boutique environment could evolve while maintaining alignment with the broader NikeLab identity. Through 3D visualization and art direction, I translated early spatial concepts into clear experiential narratives, contrasting material tone, layout strategies, and merchandising approaches.
The renderings helped clarify design intent and supported internal discussions around the final direction, using visualization as a tool to guide decision-making within an international retail context. ( Nike design partners: Tim Rupp. Photo credits: Highsnobiety & Hypebeast)
Role: 3d Visualization + Art Direction
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