This proof-of-concept study explored the early implementation of realtime rendering and VR workflows within Nike’s NYC flagship development. The study focused on testing how lightweight, immersive walkthroughs of the store shell could help teams understand spatial flow before full visualization pipelines were established.
I introduced and developed realtime processes designed to make emerging tools accessible across the studio, extending beyond traditional 3D users. Using a simplified model with minimal materials and lighting, the walkthrough demonstrated how immersive visualization could support early decision-making and accelerate the adoption of new technologies within the design process.
Role: R&D + 3D + Tool & Technology Implementation