This animation was created to visualize the Nike Santa Monica flagship within its specific urban context. This study focused on the exterior design, examining how the building's materiality and brand presence interacted with the surrounding streetscape.
I developed the full production pipeline, from building the detailed 3D site model to rendering and post-production. This allowed for total control over the art direction, ensuring the lighting and camera movements accurately captured the premium character of the store’s architectural intent.
The resulting animation served as a sophisticated visual tool for design review and internal alignment. By providing a cinematic, first-person perspective of the facade, the project enabled a more comprehensive understanding of the store’s physical impact before the final execution.
Role: Art Direction + 3D + Visuals