This series of renderings explored a range of creative directions for NikeLab Japan MA5, developed to study how the boutique environment could evolve while remaining aligned with the broader NikeLab retail identity. The objective was to visualize multiple spatial and merchandising approaches that could support the distinct character of the Tokyo location.
I created a set of visual studies that translated early design concepts into immersive perspectives, using 3D visualization and art direction to define material tone, layout flow, and experiential atmosphere. As the seventh NikeLab store I contributed to through design and visualization, the work built on an established language while allowing room for localized experimentation.
The resulting imagery helped communicate design intent and supported internal discussions around the final direction, reinforcing a cohesive approach to NikeLab environments across an expanding international network. ( Nike design partners: Tim Rupp. Photo credits: Nike)
Role: 3d Visualization + Art Directions
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